Special Offer Extended! See below.
Sales Strategies for Success
Strategy #27
What Do You Do?
I’ve been asking this question often lately as I coach business owners working to increase their client base and their sales. Seems like an easy question to answer, doesn’t it? Maybe it is easy, but is it effective?
Think about the responses you receive when you tell others what you do. Do you get a nod of the head, with an “uh huh”? Or, do you hear a question, like, “Really? How do you do that?”
Your goal when you are promoting your business – and you are always promoting your business – is to create interest in the other person. When they have no immediate response, you know you have not been effective at piquing their interest and you have lost an opportunity to share your expertise with another person.
Ah, but you say, maybe they don’t need what I do. That’s certainly possible. But unless they live in a vacuum, they likely know at least one other person who can use your product or service. When you make an impression on someone else, you are remembered. And when that impression is memorable, they will talk about it with someone else.
The best way to make that great impression is to speak to the needs of the other person. Obviously, if you’ve just met, you might not know anything about them, but you do know what benefits your service provides to the majority of your clients. Use that as your starting point.
Here’s an example. My husband is a truly gifted fine art landscape photographer. You’ve read that sentence and you now have an idea of what he does. But what does he provide to his clients? He provides photographs that speak to your soul; creating a feeling of calm, peace and wonder in your life. Now, which one of those sentences makes you curious enough to check out his website: www.hfordpierson.com?
Think carefully about what you really provide to your clients and customers and make sure that you are saying it to everyone you meet. What do you do?
I help professionals, just like you, find that “true benefit” to attract the clients you want. Call me at Secure Your Success, Inc., 831-241-1545, or visit my website at www.SecureYourSuccessInc.com for more information about building your customer base, making the sale and $$$, mastermind teams and many other topics that will help grow your business quickly.
EXTENDED!
Due to the overwhelming response to this special offer, I am extending it until February 15, 2009.
SPECIAL OFFER
**** FOR A LIMITED TIME ONLY ****
Attract customers who are ready to buy now.
Get an hour of one-on-one coaching with me and discover how to attract clients who are ready to buy.
Using my focused process, we’ll discover where your customers are hiding and how to bring them to you with their money. There is no better time than now to take action to make money and build your business.
Save money while you make $$$. Until February 15, 2009, my one-on-one strategy session (regularly $195,) is just $95.00. But, you must have your session by February 15. You save $100.
You’ll leave our meeting with specific actions to take and the motivation to take them.
Here is a note I received from a recent strategy session participant.
I gave my presentation yesterday and it went great. I have the first of three meetings later today as a result of it. Your advice on how to communicate my value was dead on. Thanks! -Steve, Monterey
Don’t put off discovering strategies to bring money and clients to your business. Call me at 831-241-1545 or email Audrey@SecureYourSuccessInc.com to schedule your business building session.
**** BONUS OFFERS ****
Bonus #1
This special offer is made to my Sales Strategies for Success readers, but because I know we also care about our friends and business associates, I am making this limited time offer available to them as well. Simply have them email me and mention your name.
Bonus #2
A special offer awaits you at the close of your one-on-one coaching session. But you must be there to claim it!
Call or email me today. Start making more money tomorrow.