Sales Strategies for Success
Strategy #30
I was excited at the opportunity to present my Business Building Through Sales program for a client’s company retreat recently. Wait! Don’t stop reading!
I know that to many of you “sales” is a dirty word. I’ve practically stopped saying the word because I watch your eyes glaze over when I do.
Sales are absolutely necessary if you expect to make money in any endeavor. Whether you offer a product or a service, if sales don’t happen, you don’t make money.
This does not mean you have to make the sale, but it does mean you have to provide for sales to take place.
Now that you’re off the hook personally, may I continue?
There are a number of ways you can position your business to make sales without doing it yourself. The first is obviously that you can hire someone else to do it.
I believe those who excel at sales are entrepreneurs, even if they work for someone else. A true sales professional must maintain his or her own prospects, motivation and follow up in order to succeed. They are also competitive – with others and with themselves. If you need someone to sell your product or service, talk with a “real” salesperson. Negotiate how you can compensate your salesperson when they perform and you don’t have to be out of pocket from the start.
You can make your business sell for you. This takes some imagination and creativity, but those are characteristics that make others want to do business with you, so they are worth pursuing. For example, if you have an office or a storefront, can your prospects easily and completely understand what you offer if they walk by and you are closed? If you only have a sign with your name on the front, they probably can’t tell.
Suppose you are an attorney or a CPA or a doctor. Your expertise might seem obvious. Unfortunately, your name and credentials alone don’t guarantee that your potential customer understands in which areas you specialize.
Why is that clarity important? Two main reasons are that (1) a person who sees your specialty may realize that it is important to talk to someone who truly understands their issue and call you and (2) neither you nor the client wastes time making an appointment to discuss something you can’t or don’t handle.
Talk with me and learn more ways you can make sales without “selling”. It’s a great year to make more $$$! Call me at 831-241-1545 and visit my website at www.SecureYourSuccessInc.com for more information about building your business profits.
Tags: sales coach, sales skills, sales strategy
