Business Success Stratgies
Strategy #32
I’ve worked with several clients who have been unsure about talking with friends and family about what they do. In fact, some of them are very successful in their businesses, and yet their friends and family don’t work with them. Why? Usually it’s because they never thought to ask their family for the business.
We make assumptions about our prospects every day. We assume they understand exactly what we do, that they will work with us “when they’re ready” and that we’re doing the best we can at any given time. These assumptions are usually not all true.
If that’s the case, and our assumptions may be wrong, how do we let our friends and family know precisely what we do? How do we tell them that we can assist them. That we want to help them, and at the same time not feel as though we are “imposing” our business on them?
Like everything else we’ve taught ourselves to do in business – we have to learn to ask. One way to talk about your business with family and friends is to simply ask them for their help. Here’s why this works.
Friends and family are the people who love and support you the most. They are the ones most invested in wanting you to succeed (especially those parents who would love support as they get older – are you reading this dear daughter?). When you give them an opportunity to help you, they will.
How do you ask? Rather than asking for their business, if it makes you uncomfortable, ask them for help with your other clients. Specifically, ask if you can practice your presentation with them. Ask if they will read over a proposal you’ve written. One thing is certain, you’ll always get a straight judgment from a family member! This will help you better your performance and provide the opening to tell your friends about your business – without “selling” them.
Remember, if what you do is valuable to others, isn’t it at least as valuable to your family and friends? And if that’s true, why would you leave them out? Now, go call your mother!
Then, call me at 831-241-1545 and we’ll talk about other ways to improve your business profits. Remember to also visit my website at www.SecureYourSuccessInc.com for help in fine-tuning your business building skills.
