Success Strategy #34
I often think it’s important to present a perfect image to a client or potential customer. I say “often” because as much as I’d like to always present that perfect image, there are times when real life happens and perfection is simply not possible. But even so, you still must make a presentation or court a new prospect.
Have you ever had “one of those days”? Your allergies flare up, one of your kids has to be picked up at school unexpectedly, your spouse remembers to tell you about that bounced check. I think you know what I mean. Sometimes it’s hard to appear perfect as you feel your facade begin to crumble.
I say, be real! You are not perfect and neither is the person you are talking to. It’s OK for your clients to know you are human, and therefore, approachable. When you are honest, apologetic, and not whiny about an issue that creates something less than a perfect presentation, your prospect will not fault you for being “real”.
I believe you must always be professional, but I think you can be real at the same time. You can let people see the person behind the professional. Just remember, they want to meet the you that your friends know and love, not the you your spouse gets to see on your bad days.
People buy from those they know, like and trust. I think that requires that you let your prospects get to know some of the real you.
Put some of your real self into your sales meetings and presentations and you’ll find your prospects more likely to do business with you.
Call me at 831-241-1545 and we’ll review your sales process and see where you can make small changes that produce BIG results. Remember to visit my website at www.SecureYourSuccessInc.com for help in fine-tuning your business building skills.
Tags: sales coaching, sales presentations, sales skills, sales strategies
